Why Target Hotels by Their Tech Stack? The Advantage of Specificity

It's simple: knowing a hotel's core technology, like their PMS or channel manager, tells you a lot about their operational priorities and potential needs. Hotels using Cloudbeds often prioritize cloud-based efficiency, integrated booking, and streamlined guest experiences. SiteMinder users are typically focused on robust online distribution, maximizing occupancy across various channels, and advanced revenue management. This insight allows you to tailor your value proposition precisely, moving beyond generic pitches to solutions that directly address their specific challenges.

• Industry Insight: Independent hotels and smaller chains are increasingly adopting cloud-based PMS solutions like Cloudbeds for their flexibility and cost-effectiveness, with an estimated 40% of the market moving towards cloud solutions by 2025.
• Common Mistake to Avoid: A common pitfall is using broad, untargeted outreach. Sending the same message to a boutique hotel using Cloudbeds and a large chain using an enterprise-level PMS is inefficient and yields poor results.
• What to Look For in Quality Data: Beyond just the PMS name, look for data that confirms the active usage, includes key contact roles (e.g., General Manager, Revenue Manager, E-commerce Manager), and provides direct contact information.

Professionals in the hospitality tech space find that personalized outreach based on a hotel's specific tech stack can improve response rates by up to 2x compared to generic campaigns.

Practical Insights for High-Converting Outreach

Once you have a list of hotels using Cloudbeds or SiteMinder, it's about executing an outreach strategy that resonates. Here are some insider tips:

• Typical Response Rates: Highly targeted B2B email campaigns, especially those referencing specific tech, can see open rates between 20-30% and click-through rates of 3-5%, significantly higher than industry averages.
• Best Days/Times for Outreach: For hotel professionals, Tuesdays, Wednesdays, and Thursdays, between 10 AM - 12 PM and 2 PM - 4 PM local time, often yield the best engagement. Avoid Mondays (catch-up day) and Fridays (winding down).
• Common Data Quality Issues & Red Flags: Be wary of lead lists that don't specify *when* the tech stack was identified or lack direct contact numbers/verified email addresses. Outdated data on PMS usage is a frequent problem; ensure your source continuously verifies this information.
• Budget Planning Guidelines: Invest in quality over quantity. A smaller, highly targeted list of 500 hotels with verified Cloudbeds or SiteMinder usage will likely deliver a higher ROI than a generic list of 5,000 hotels. Consider the cost-per-qualified-lead rather than just cost-per-lead.

How to Maximize Your Cloudbeds/SiteMinder Lead Data

Getting the data is just the first step. The real magic happens when you integrate and act on these insights efficiently.

• API Integration: Automate your workflow by integrating directly. For example, use our REST API to seamlessly push your `Leadita` hotel leads using Cloudbeds or SiteMinder directly into your HubSpot, Salesforce, or Pipedrive CRM. This eliminates manual entry and ensures your sales team always has the latest information at their fingertips.
• Marketing Automation: Leverage platforms like Mailchimp, ActiveCampaign, or Pardot. By importing your segmented CSV lists of Cloudbeds or SiteMinder hotels, you can set up highly personalized drip campaigns that speak directly to the pain points and opportunities associated with their specific PMS/channel manager.
• Direct Outreach Tools: For key decision-makers like General Managers or Revenue Managers at these hotels, complement your email strategy with targeted outreach. Tools like LinkedIn Sales Navigator are excellent for finding these roles, while cold email platforms like Lemlist or Salesloft can manage your sequenced, personalized messages and track engagement.
• CRM Workflows: Optimize your existing systems. Create custom fields in your CRM (e.g., 'PMS Used,' 'Channel Manager') to tag these leads. This allows for precise pipeline segmentation, targeted reporting, and ensures your sales team has all the necessary context for effective follow-up.
• Multi-channel Approaches: Don't put all your eggs in one basket. Combine your targeted email sequences with LinkedIn connection requests and direct phone calls. Referencing their Cloudbeds or SiteMinder usage in your initial contact can be a powerful conversation starter, demonstrating you've done your homework and understand their specific operational environment.